I am excited to share an amazing opportunity to give back this holiday season. Los Angeles-based brand Splendid® is launching a nationwide holiday book drive for Milk + Bookies benefiting local Boys & Girls Clubs, December 3, 2013 through January 3, 2014 at the Splendid Store Northpark Center in Dallas.
So what is this all about? Well, in honor of the season of giving, families are encouraged to bring new or gently used books to Splendid® stores to donate to children without access to books of their own. To add to the giving-back experience, donators will be able to inscribe their donated books with a description about what they love about reading. Plus, each participant will receive an I DONATED sticker, to reinforce the amazing feeling that comes with giving to someone else.
As an added incentive, Splendid is offering each participant a free “stripe” in the brand’s popular “Earn Your Stripes” loyalty program for each book donated. Those extra-generous givers donating 5 books or more are rewarded with 50% off a single Splendid item.
Milk + BookiesTM is a nationwide charitable organization that inspires children to give back, using books as its currency. The organization facilitates opportunities for children to raise book donations and give back to their peers who do not have access to books of their own. Splendid has long been a supporter of Milk + Bookies and is thrilled to help further their message.
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